Episode 5

Published on:

2nd Feb 2022

Your Clients Are The Star: An Omni-Channel Approach To Digital Marketing With Erin Sparks: Episode 5

Living In An Omni-Channel World: Google's MUM & How Interviewing Your Clients Can Be A Game Changer

Learn SEO and omni-channel marketing strategies from SEO guru and podcaster, Erin Sparks!

Erin Sparks and Sherry Bonelli discuss what it means to be a digital marketer in 2022 and beyond. As SEO geeks, we first talk about the ever-changing SEO environment and Google's MUM algorithm. With MUM, Google is using AI to try and better understand search queries, making it easier for people to find the right kind of content (text, videos, images, audio, social media, etc.) With MUM, searcher intent is everything, keywords mean less and "entities" mean much more. (In the future, you'll see fewer blue links in Search Engine Results Pages (SERPs) and more media -- so get ready, businesses!)

We also talk about the many benefits of Erin's client "Interview Method": the valuable subject-matter expertise that comes from interviewing your clients with media/video recording. Not only is it knowledge and information you get directly from your client – it is an incredible intake process for understanding your client’s differentiation in the marketplace. 

With some interview skills, you can extract gold from your clients, and with your marketing skills, you can shore up key aspects that give you strategic insights into how to promote and market your clients. 

These client interviews not only bring you closer to the organizations you are working with from an understanding perspective, but they're also a great relationship builder. (BONUS: This process will also help build trust with your clients -- and can help with client retention!)

You'll also discover how to repurpose and turn these client interview videos into digital assets that you can use to promote your clients online -- AND help with Google rankings!

So if you're looking for the latest on ranking high on Google and want a creative way to learn more about your client and get videos that you can actually use to market your clients, this is a must-listen-to podcast.

Watch the interview on our The Marketing Plan Podcast YouTube Channel

About Our Sponsor: early bird digital marketing

Are you looking for an SEO or digital marketing agency to help grow your business? These days having an online digital marketing presence and using digital marketing services and strategies isn’t optional — it’s a requirement. But let’s face it. Digital marketing can be confusing and overwhelming for most business owners. With more than 23 years' experience in the digital marketing world, Sherry Bonelli and her team at early bird digital marketing are here to help!

Sherry has been a digital marketer for 23 years, specializing in SEO, Google Business Profile (GBP), content marketing, reputation marketing, email marketing, website development project management and more. She is a Google Business Profile Gold Product Expert, has a Master's Degree in Internet Marketing, is a LinkedIn Learning Instructor, is an adjunct professor, trainer and coach. She also speaks at some of the top digital marketing conferences and webinars and writes for leading digital marketing and advertising websites like Search Engine Journal, Search Engine Land, Moz and Adweek.

If you're looking for a digital marketing agency that you can trust, early bird digital marketing is the one to call.

Book a time to talk with a digital marketing expert today to chat about your company's digital marketing needs or call Sherry directly at 319-409-3287. We look forward to helping you with your digital marketing needs!

About Erin Sparks

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 specializing in high-end Web services for small and mid-sized businesses. His 23-year career in web technology straddles the IT and marketing professions and includes 17 years’ experience in search engine optimization (SEO). Site Strategics has been at the forefront of marketing technology and serves a diverse clientele. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach that allows flexibility based on performance feedback, resulting in a positive return on investment.

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews thought leaders in marketing and technology. It is broadcast weekly and has had over 450 episodes over the last ten years. The EDGE of the Web podcast is the longest-running and one of the top-ranking SEO podcasts, showcasing top names in the digital marketing industry.


https://edgeofthewebradio.com/ (#1 in the carousel for SEO Podcasts)


How To Reach Erin







Listen for free

Show artwork for The Marketing Plan Podcast

About the Podcast

The Marketing Plan Podcast
Create a Killer Marketing Strategy For Your Business
Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results.

To be successful, marketing must be a part of EVERY business. And there are strategies that can help you get more out of your marketing dollars and boost your promotional efforts. If you’re looking for ways to reach your goals and generate more revenue through marketing, The Marketing Plan Podcast is here to save the day!

Our expert guests give you actionable advice on how to create more buzz around your brand. We're going deep into strategy – everything from old-school necessities like planning to strategies like digital marketing. Get ready to learn from our industry experts!

About your host

Profile picture for Sherry Bonelli

Sherry Bonelli

Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.

Sherry is a Google My Business Gold Product Expert and is/has been a columnist for leading digital marketing websites like Search Engine Journal, MOZ, Search Engine Land, AdWeek and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.

She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit, State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor.